Buffett buys Duracell

Duracell, the maker of gold and black batteries made famous by its bunny adverts, has been snapped up by billionaire US investor Warren Buffett.

Buffett buys Duracell

Duracell, the maker of gold and black batteries made famous by its bunny adverts, has been snapped up by billionaire US investor Warren Buffett.

In a deal worth around US$3bn, Mr Buffett’s fund Berkshire Hathaway has agreed a deal to buy Duracell from consumer products giant Procter & Gamble, which has owned the brand since 2005.

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