Lego becomes best-selling toy firm

Lego has overtaken Barbie doll-maker Mattel as the world’s best-selling toy firm after sales were boosted by products linked to the Lego Movie.

Lego becomes best-selling toy firm
Fri, 05 Sep, 2014 - 09:38

Lego has overtaken Barbie doll-maker Mattel as the world’s best-selling toy firm after sales were boosted by products linked to the Lego Movie.

The Danish firm said revenues soared by 11% in the first six months of 2014 to 11.5 billion kroner (£1.53bn), marginally higher than the figure reported by its Fisher-Price and Matchbox rival last month.

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CourtsBusinessHeathrowPlace: ChinaPerson: John GoodwinPerson: Ole Kirk KristiansenPerson: Kjeld Kirk KristiansenOrganisation: LegoOrganisation: MattelOrganisation: Lego MovieOrganisation: Fisher-PriceOrganisation: Matchbox
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