Amazon snaps up Twitch Interactive

Amazon is buying video game streaming platform Twitch Interactive for 970 million US dollars (£585 million) in cash as it seeks to expand its presence in gaming.

Amazon snaps up Twitch Interactive

Amazon is buying video game streaming platform Twitch Interactive for 970 million US dollars (£585 million) in cash as it seeks to expand its presence in gaming.

As video gaming grows into an online spectator sport, gameplay video feeds are becoming increasingly lucrative. Twitch had 55 million unique visitors in July, most of whom went to the site to watch other people play games.

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