Sports Direct to enter Australian market

Sports Direct is to enter the Australian and New Zealand markets for the first time after signing a partnership with online discount retailer MySale.

Sports Direct to enter Australian market

Sports Direct is to enter the Australian and New Zealand markets for the first time after signing a partnership with online discount retailer MySale.

The sports retailer, which has around 400 UK stores and operations in 19 countries in Europe, will open three flagships stores in Australia and one in New Zealand as well as set up an online joint venture.

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