No appetite among consumers as Mr Kipling company below sales expectations

The maker of some of Britain’s best known food brands said sales have been below expectations as it feels the impact of weak supermarket trading.

Premier Foods reported that its portfolio of front-line brands, which includes Mr Kipling cakes, Ambrosia desserts, Bisto gravy and Loyd Grossman sauces, will fail to grow sales in the quarter to June 30.