Rolls-Royce to open showroom in impoverished Cambodia

Luxury car maker Rolls-Royce will soon be marketing its goods in one of the world's poorest countries.

Rolls-Royce Motor Cars announced it has joined with a Cambodian business partner to open a showroom in the capital Phnom Penh next month.

Rolls-Royce Asia-Pacific regional manager Paul Harris said his company signed a deal with HGB Group because it believed demand would grow along with Cambodia's economy.

Cambodia's average per capita annual income is the equivalent of about $2,600 (€1,905), less than 1% of the cost of the cheapest Rolls-Royce.

However, a small but wealthy elite lives in the capital of the mostly rural nation.