SuperValu named as most reputable Irish brand

Irish grocery retailer, SuperValu, is the most reputable Irish brand, according to the results of the annual Ireland RepTrak 2014 study announced by The Reputations Agency today.

SuperValu scored higher than any other Irish firm in the research, coming second to global car giant Volkswagen in the overall results.

The independent study measured the reputations of 100 organisations in Ireland between January and February 2014, based on more than 4,000 consumer ratings from members of the general public.

They ranked how highly organisations are held in esteem, how much they are admired and trusted, and how good the general public feels about them.

It also studied how an organisation was rated according to leadership, innovation, governance, corporate citizenship and being ethical and transparent in the way it does business.

Ray Kelly, SuperValu Marketing Director, said: "We are delighted to be recognised as the grocery retailer with the best reputation in the market. This research reflects our position as the leading Irish retailer that is renowned for its support of the Irish food industry, local producers and strong community values."

Niamh Boyle, Managing Director, The Reputations Agency, said: "We are living and working in a reputation economy where reputation is the new currency. Businesses are recognising this and so do the general public, who are more attuned to the reputation of an organisation than ever before.

"For the public, actions speak louder than words and an organisation needs to ensure stakeholders understand that the company is addressing issues that are pertinent to them as customers, be it good corporate citizenship or being ethical and transparent in the way it does business. The credibility and reliability that follows creates economic value."

SuperValu have 223 stores nationwide with a turnover of €2.6bn, and employ 14,500 people.

This is the fifth year of the study carried out by The Reputations Agency and their global partners, the Reputation Institute.