Amazon partners with Twitter to allow shopping by hashtag

Amazon has announced a new partnership with Twitter that allows shoppers to add items to their shopping basket just by using a hashtag to tweets about Amazon products.

When users see an item they like referenced on Twitter with an Amazon page link, including £AmazonBasket in the UK and £AmazonCart in the US, in a reply to the tweet will automatically add the item to their shopping basket on the online retailer’s site.