Primark maintains sales surge

Strong summer trading and aggressive expansion helped budget fashion chain Primark ring up a 22% surge in annual sales and beat profit expectations.

Primark maintains sales surge

Strong summer trading and aggressive expansion helped budget fashion chain Primark ring up a 22% surge in annual sales and beat profit expectations.

Like-for-like sales at the chain rose 5% in the year to Saturday amid a recovering high street, while 16 new store openings across Europe and a strengthening euro also helped drive Primark’s sales hike.

Lower discounts during its summer sale also bolstered the chain’s profit margins for the year, its owner Associated British Foods (ABF) said.

Primark plans an “extensive” programme of openings in time for Christmas, and intends to add more than a million square feet of selling space during its new financial year, on top of about 800,000 sq ft opened this year.

Primark’s latest store opens this week in West Bromwich to give it 257 branches, while its first store in France will open in Marseille in December.

A warm autumn last year ensured a strong start to the financial year for Primark, although freezing temperatures during March and April subdued growth. But summer trading was strong, driving the profits and sales boost, ABF said.

Analysts at Panmure Gordon hiked their underlying profit expectations for Primark to £505m (€598m) from £473m (€560m), adding they expect “another strong year in 2014”.

Meanwhile ABF said its Kingsmill bread brand has leapfrogged Hovis to claim number two spot in the UK market, behind Warburtons.

Its Allied Bakeries business benefited from growing volumes and a contract to supply the Co-op from April, which hiked Kingsmill’s market share. But ABF added the market remains intensely competitive with some pressure on margins.

Silver Spoon sugar’s sales and profits will be lower than last year reflecting an “especially competitive” year, it said. Its Jordans and Ryvita brands had an excellent year, helped by advertising campaigns, while its Twinings tea brand grew sales in all its major markets.

More in this section

Lunchtime News Wrap

A lunchtime summary of content highlights on the Irish Examiner website. Delivered at 1pm each day.

Sign up
Revoiced
Newsletter

Our Covid-free newsletter brings together some of the best bits from irishexaminer.com, as chosen by our editor, direct to your inbox every Monday.

Sign up