Tesco to sponsor Downton

Supermarket giant Tesco has revealed plans to bolster its upmarket credentials by sponsoring hit period drama Downton Abbey.

Tesco to sponsor Downton
Fri, 16 Aug, 2013 - 15:11

Supermarket giant Tesco has revealed plans to bolster its upmarket credentials by sponsoring hit period drama Downton Abbey.

The grocer’s premium Finest brand will be seen by millions of viewers when the fourth series of the ITV drama, set in a stately home, airs in the autumn.

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