Britvic revenue falls 5.5% in Ireland, rises in the UK

Britvic has reported that its Q3 revenue decreased by 5.5% in Ireland so far in 2013.

Overall revenue was down due to the continued decline of the third-party brands in the licensed wholesale business, according to the soft drinks firm that sells and produces Ballygowan, MiWadi Robinsons, Tango, and Fruit Shoot.

As measured by Nielsen, the take-home soft drinks market was down by 4.5% in volume and down 3.3% in value during the last 12 weeks.

In the UK, the take-home soft drinks market grew in the last 12 weeks by 2.9%. The company reported ARP (average realised price) growth of 6% there.

Simon Litherland, Chief Executive, said: "Whilst quarter-three continued to be a challenging consumer environment, we maintained our focus on building brand value with a substantially stronger marketing programme, which included our annual Robinsons Wimbledon campaign and Pepsi’s sponsorship of Beyoncé.

As a result we have successfully driven an increase in average realised price and grown revenue by 4%.

"These results combined with strong sales in the early weeks of quarter-four, reinforce our confidence that we will deliver EBIT for the full year at the upper end of our guidance range of £125-£131m. We are now fully focused on executing the strategy that I outlined at the interims."