Key brands boost premier recovery

Loss-making Premier Foods – home to Mr Kipling and Bisto – boosted its turnaround today by admitting it is on track for a better than expected year.

Key brands boost premier recovery

Loss-making Premier Foods – home to Mr Kipling and Bisto – boosted its turnaround today by admitting it is on track for a better than expected year.

Cost savings and a sixth consecutive quarter of growth for its frontline brands, which also include Ambrosia and Batchelors, meant losses for the six months to June 30 were cut by around half to £23.5m.

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