Yahoo buys Tumblr in $1.1bn deal

Yahoo is buying online blogging forum Tumblr for $1.1bn (€856.6m) as chief executive Marissa Mayer tries to rejuvenate an internet icon that has fallen behind the times.

Yahoo buys Tumblr in $1.1bn deal

Yahoo is buying online blogging forum Tumblr for $1.1bn (€856.6m) as chief executive Marissa Mayer tries to rejuvenate an internet icon that has fallen behind the times.

The deal represents Ms Mayer’s boldest move yet since she left Google 10 months ago to lead Yahoo’s latest comeback attempt.

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