Girls' range helps boost Lego sales by 25%

Sales for Danish toymaker Lego soared 25% last year thanks in part to its new series of building blocks designed for girls.

Girls' range helps boost Lego sales by 25%
Thu, 21 Feb, 2013 - 15:30

Sales for Danish toymaker Lego soared 25% last year thanks in part to its new series of building blocks designed for girls.

The privately owned company said today that on revenue of 23.4 billion kroner (€3bn) its net profits grew 38%, to 5.6 billion kroner (€746m).

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