Chinese company in Weetabix talks

A Chinese state-backed food company has renewed its hunger for British brands by holding talks to buy cereal business Weetabix, it has been reported.

A Chinese state-backed food company has renewed its hunger for British brands by holding talks to buy cereal business Weetabix, it has been reported.

Shanghai firm Bright Food has been in talks with Lion Capital, Weetabix’s private equity owner, for several weeks, according to the Sunday Times.

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