Mattel 'eyes bid for Bob the Builder firm'

The world's largest toy company Mattel is reportedly in advanced talks to buy the owners of Bob The Builder and Thomas the Tank Engine.

Tue, 18 Oct, 2011 - 12:37

The world's largest toy company Mattel is reportedly in advanced talks to buy the owners of Bob The Builder and Thomas the Tank Engine.

Hit Entertainment is valued at around €574m.

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<p>The consistent amplification of youth-coded sexual themes and other ambiguously aged depictions, while distinct and separate from child sex abuse material, frames youth as the sexual selling point. It cannot then be a surprise that this blurring of boundaries undermines the seriousness of exploitation for some viewers.</p>

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