'Britain’s Got Talent' sponsorship pays off for website

British price comparison site Moneysupermarket.com hailed its sponsorship of ITV’s 'Britain’s Got Talent' as second quarter sales surged.

'Britain’s Got Talent' sponsorship pays off for website
Fri, 08 Jul, 2011 - 15:32

British price comparison site Moneysupermarket.com hailed its sponsorship of ITV’s 'Britain’s Got Talent' as second quarter sales surged.

Revenues in the six months to the end of June rose by 23% to £88.3m (€99m) with underlying profits up by 26% at £22.8m (€25.56m).

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