Sports Direct adds luxury brand arm

Retailer Sports Direct today revealed a move into the luxury brand market after buying two chains from Scottish retail entrepreneur Sir Tom Hunter for £7m.

Sports Direct adds luxury brand arm

Retailer Sports Direct today revealed a move into the luxury brand market after buying two chains from Scottish retail entrepreneur Sir Tom Hunter for £7m.

Sports Direct, controlled by Newcastle United owner Mike Ashley, will take 80% stakes in USC and Cruise Clothing, both of which specialise in premium brands such as Diesel, Police, Ugg and Adidas.

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