Tesco UK to target Asda in price war

UK supermarket giant Tesco is launching a £200m (€234.26m) price war with British rival Asda as its chief executive prepares to retire after 14 years at the helm.

Tesco UK to target Asda in price war
Sun, 27 Feb, 2011 - 14:30

Supermarket giant Tesco is launching a £200m (€234.26m) price war with rival Asda as its chief executive prepares to retire after 14 years at the helm.

The group is lowering prices on more than 1,000 items from tomorrow and promising to pay shoppers "double the difference" on products found cheaper at Wal-Mart owned Asda.

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