Rise in 'marketing speak' criticised by UK lectures' union

British lecturers have hit out at the rise in "marketing speak" - and the growing number of UK government publications and public relations releases littered with unintelligible buzzwords and newly-coined phrases.

Random use of the word "tool" in a distinctly non-DIY way, "solutions", often preceded by the word "bespoke", and "targeted deliveries", usually involving technology or intelligence, in a virtual or even non-virtual world, sometimes platform-based, has been increasing all year.