Unilever unveils £2.3bn toiletries deal

Consumer goods giant Unilever today unveiled a deal worth £2.3bn (€2.7bn) to add VO5 shampoo and Simple soap to its line-up of hair and skincare products.

Unilever, which already owns brands such as Dove, Sunsilk, Pond’s and Vaseline, said the proposed acquisition of Alberto Culver would make it the world’s leading company in hair conditioning and second largest in shampoo.