Diageo considers alcohol-pricing proposal

Guinness manufacturer Diageo is considering backing a ban on selling alcohol below the cost of duty and VAT – but denied any link between price and problem drinking, it was reported today.

In its submission to the UK's Home Office consultation on a proposed overhaul of licensing laws, which closes next week, the maker of Johnnie Walker and Smirnoff said it would oppose any other kind of minimum pricing restriction, the Sunday Telegraph said.