Budweiser firm hails World Cup success
Stella Artois and Budweiser brewing giant AB InBev today toasted a World Cup boost from thirsty football fans as UK beer volumes rose by almost a fifth between April and June.
The group, which also sells beers including Beck’s, Bass and Boddingtons, said volumes jumped 18.6% in the quarter and 11.4% over the first half, outstripping other European markets.