William Hill today said the World Cup was one of the best for bookmakers in 40 years after the tournament helped drive a 7% hike in half-year sales at its betting shops.
While the group enjoyed a “very strong” World Cup performance across its retail estate in June, this was offset by its worst ever Royal Ascot.
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Monday, February 9, 2026 - 5:00 PM
Monday, February 9, 2026 - 5:00 PM
Monday, February 9, 2026 - 5:00 PM
