Burberry targets Chinese market

Burberry increased its focus on the Chinese market today after agreeing a £70m (€83m) deal to buy out its franchise partner in the country.

Burberry targets Chinese market
Fri, 16 Jul, 2010 - 11:27

Burberry increased its focus on the Chinese market today after agreeing a £70m (€83m) deal to buy out its franchise partner in the country.

The move by the luxury goods group will enable it to implement its own customer services, marketing and IT strategy, as well as to open new stores.

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