Mothercare acquires maternity brand

Retailer Mothercare shored up its leading position in the mother-and-baby market today as it snapped up the Blooming Marvellous maternity brand.

Blooming Marvellous - which caters for mums-to-be who want fashionable maternity wear as well as offering a range of clothes and toys - was founded in 1983 as a mail order company.