Allen to front O'Briens campaign

TV chef and author Rachel Allen is to front a marketing campaign for sandwich chain O'Briens, it was announced today.

"Rachel will be retained as a creative consultant to O’Briens and over the course of the year will create delicious ‘Signature Sandwiches’, which will be on sale from January 2010 in all O’Briens Irish Sandwich Cafes nationwide," the company said.