Procter & Gamble soap-opera bubble to burst

The giant company whose pioneering sponsorship of TV gave the world the phrase “soap opera” will soon be out of daytime shows, it emerged today.

Procter & Gamble soap-opera bubble to burst
Wed, 09 Dec, 2009 - 12:21

The giant company whose pioneering sponsorship of TV gave the world the phrase “soap opera” will soon be out of daytime shows, it emerged today.

Procter & Gamble will lose its last show in the US after CBS decided to end a long-running favourite “As the World Turns”.

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CourtsBusinessHeathrowPlace: USPlace: IllinoisPlace: OakdalePerson: Marisa TomeiPerson: Meg RyanPerson: Parker PoseyPerson: James Earl JonesPerson: Eileen FultonPerson: Lisa GrimaldiPerson: FultonPerson: Brian CahillEvent: ChristmasOrganisation: Procter & GambleOrganisation: CBSOrganisation: IvoryOrganisation: ABCOrganisation: NBCOrganisation: P&GOrganisation: TeleNext MediaOrganisation: TeleNext
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