Tesco slashes prices on upmarket range

Tesco has thrown down the gauntlet to upmarket rivals after the supermarket giant slashed prices on its luxury Finest range in a bid to tap into a trend for shoppers to trade up over Christmas.

Tesco slashes prices on upmarket range

Tesco has thrown down the gauntlet to upmarket rivals after the supermarket giant slashed prices on its luxury Finest range in a bid to tap into a trend for shoppers to trade up over Christmas.

The group is cutting prices on 200 new Finest products each week between now and Christmas as it takes the sector’s increasingly ferocious price war into the luxury food aisles.

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