Irish food companies hit German trade fair

Bord Bia has launched what it calls a new, intensified, drive to broaden the reach of Irish food aboard.

The industry is worth €8.2bn to the country and accounts for 9% of all employment in the country.

Bord Bia however said broadening the reach of Irish food has become a major priority because of the global economic downturn and the depreciation of sterling.

It has helped to being 30 Irish food and drink companies to Anuga near Cologne in Germany for one of the world's largest food trade fairs.