Irish businesses using Twitter 'to build a community'

The majority (69%) of Irish companies use Twitter to build an online community to develop a greater knowledge of their customers and potential customers, a survey has found.

The study, from mobile network 3, found that company staff at all levels (29%) are involved in updating and managing their respective Twitter pages with managing directors/company founders accounting for 31% of updates, followed by marketing and IT personnel accounting for 14% and 11% of activity respectively.