Irish advertising spend to fall by 14% this year

Advertising in Ireland is set to fall by almost 14% this year and fall even further next year.

Tue, 07 Jul, 2009 - 16:21

Advertising in Ireland is set to fall by almost 14% this year and fall even further next year.

This forecast is contained in a new report by accountancy firm Price WaterhouseCoopers.

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<p>The consistent amplification of youth-coded sexual themes and other ambiguously aged depictions, while distinct and separate from child sex abuse material, frames youth as the sexual selling point. It cannot then be a surprise that this blurring of boundaries undermines the seriousness of exploitation for some viewers.</p>

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