Coca-Cola buys share in Innocent

The natural fruit drink and smoothie maker Innocent has announced an unlikely partnership.

The natural fruit drink and smoothie maker Innocent has announced an unlikely partnership.

Coca Cola has bought a €30m stake in the company to help it expand in Europe.

The decision to invest in the firm, which makes 100% fruit smoothies, will likely raise a few eyebrows.

Branding expert Jonathan Gabay says the move could impact on Innocent's brand perception.

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