Foster's sales lose fizz in challenging market

Dutch brewing giant Heineken today said Foster’s lager was the chief casualty of a “exceptionally challenging” UK beer market in 2008 as sales came under pressure.

Foster's sales lose fizz in challenging market

Dutch brewing giant Heineken today said Foster’s lager was the chief casualty of a “exceptionally challenging” UK beer market in 2008 as sales came under pressure.

The firm, which bought the ’Amber Nectar’ with its acquisition of brewer Scottish & Newcastle last year, said a lack of heavy promotional activity had seen volumes fall 10%.

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