Heineken acquisition of Beamish & Crawford approved

Heineken Ireland was notified today of the decision by the Irish Competition Authority that it has given unconditional approval of the acquisition of Beamish & Crawford by Heineken.

This follows a review process conducted by the Irish Competition Authority over the last six months.

Heineken Ireland welcomed this decision and said it will immediately engage with Beamish & Crawford to integrate both companies.

Commenting on today’s approval notification, Gerrit Van Loo, managing director Heineken Ireland, said: “There is no doubt that the Beamish & Crawford brands will complement the Heineken Ireland portfolio in the increasingly challenging and competitive market in which we operate.

“We are fully committed in Heineken Ireland to an integration process, which ultimately will benefit both our customers and consumers.”