House of Fraser to launch new brands

House of Fraser today said it was ready to roll out a host of brands across its revamped department stores, despite facing “difficult” trading conditions.

House of Fraser to launch new brands

House of Fraser today said it was ready to roll out a host of brands across its revamped department stores, despite facing “difficult” trading conditions.

The chain – owned by Icelandic investment group Baugur – is now aiming at the higher end of the market and is on track to spend €189m on an overhaul of its stores by the end of this year.

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