Wispa lovers get their wish

Cadbury is to bring back the Wispa chocolate bar for good after a campaign on social networking websites demanded its return.

Cadbury is to bring back the Wispa chocolate bar for good after a campaign on social networking websites demanded its return.

The chocolate company said 20 million bars were sold in seven weeks during a trial limited run last year.

The project to bring back the aerated chocolate bar has seen thousands join groups on sites such as Facebook and MySpace dedicated to its return.

Cadbury spokesperson Tony Bilsborough said: “Wispa is a true icon loved by its fans everywhere.

“We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we took the decision to bring it back for good.

“We know others have looked at Wispa and tried to copy its success by bringing back other brands, but we don’t believe anyone has managed to recreate the same excitement.”

The bar will return to permanent sale on October 6 and cost 45p. It originally cost 16p.

Wispa was first brought out in 1981 for a trial in the North East. The bar with a bubbly centre was seen by many as a rival to Nestle’s Aero bar with the slogan “Bite it and Believe It”.

Television adverts included Yes Minister’s Paul Eddington and Nigel Hawthorne, Victoria Wood and Julie Walters and Hi-De-Hi’s Simon Cadell and Ruth Madoc.

Sales began to fall in the 1990s and it went out of production in 2003 as Cadbury concentrated on other brands.

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