Alcohol giant eyes stake in Cobra beer

The owner of Cobra Beer was today said to be in talks with Guinness firm Diageo about a deal to secure more investment for the lager brand.

Alcohol giant eyes stake in Cobra beer

The owner of Cobra Beer was today said to be in talks with Guinness firm Diageo about a deal to secure more investment for the lager brand.

Diageo – the world’s biggest alcoholic drinks firm – could take a 30% stake and provide marketing and distribution support in order to grow Cobra, which is popular in UK curry houses and increasingly sold through pubs and bars.

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