Hovis-maker Premier recovers cost inflation

Hovis maker Premier Foods today said revenues from bread sales were up 16% after it increased prices to cope with soaring wheat costs.

The food giant, which also makes Mr Kipling cakes and Branston Pickle, said price hikes across its bread and flour ranges during the half year to June 28 reflected “continued pressure from wheat and other input costs.” A soft white medium loaf cost £1.24 (€1.55) on the Tesco website this morning.