Premier unveils plans for Hovis relaunch

Branston Pickle firm Premier Foods unveiled plans for the makeover of its entire Hovis range today.

Premier unveils plans for Hovis relaunch

Branston Pickle firm Premier Foods unveiled plans for the makeover of its entire Hovis range today.

Encouraged by the recent relaunch of Hovis white bread, Premier said it was working on new recipes and packaging for the rest of the Hovis portfolio, ahead of a marketing drive in the second half of this year.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €120 €60

Best value

Monthly €10€5 / month

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited