Tesco outspends rivals in festive advertising

Tesco’s festive advertising spend, including its Spice Girls commercials, was the highest of all the big food chains, latest figures show.

Tesco outspends rivals in festive advertising
Mon, 07 Jan, 2008 - 17:37

Tesco’s festive advertising spend, including its Spice Girls commercials, was the highest of all the big food chains, latest figures show.

The UK’s biggest supermarket splashed out £18.6m (€25m) on TV, radio and press advertising in November and December.

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CourtsBusinessHeathrowPlace: UKPerson: Jamie OliverPerson: Richard BrasherOrganisation: TescoOrganisation: MorrisonsOrganisation: Nielsen Media ResearchOrganisation: AsdaOrganisation: SainsburyOrganisation: AldiOrganisation: Lidl
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