Wispa relaunch revives Cadbury sales

A successful relaunch of the Wispa chocolate bar has sweetened the fortunes of Cadbury Schweppes’ UK business, the confectionery maker said today.

The October move – and a marketing campaign featuring a gorilla drumming to a Phil Collins track – helped the company recover its share in a “buoyant” UK market.

But Cadbury’s forecasts of better-than-expected confectionery revenue growth angered trade union Unite, which is campaigning against the company’s plans to axe 500 jobs with the closure its factory in Keynsham, near Bristol, under a cost-cutting drive.