Primark builds on fast fashion success

British fashion retailer Primark’s £200m (€287m) profits haul crowns another successful year for the chain, which is the UK’s second largest clothing retailer by volume.

The group puts its rapid growth down to a combination of competitive pricing, strong high street locations and a clear focus on its target market in the under-35s age range. It is a leader in “fast fashion”, when catwalk trends are quickly turned into more cheaply priced clothes for the high street.