Hotel firm unveils Holiday Inn rebranding

Holiday Inn unveiled plans for a new look today as part of a £500m (€720m) makeover set to include its own trademark lobby fragrance.

The three-year programme, which is the first rebranding since Holiday Inn was established in 1952 and will be one of the largest ever corporate makeovers, will feature a new company logo, as well as a better “welcome experience” through refitted lobbies and music in reception areas.