O2 Ireland announces deal with Yahoo!

O2 Ireland and Yahoo! have today announced an agreement which provides a framework for making oneSearch, Yahoo!’s industry leading mobile search product, the main search engine on O2’s mobile portal.

The announcement is part of a global agreement between Yahoo and O2’s parent company Telefónica, which covers 15 countries in Europe and Latin America, potentially reaching more than 100 million consumers worldwide.

Through the launch of Yahoo! oneSearch, O2 Ireland aims to make it easier for its customers to find relevant results on their mobile devices.

Yahoo! oneSearch is specifically designed for mobile devices, delivering results directly in the first screen.

“This is an example of the enormous benefit it is for O2 Ireland to be part of a global organisation,” said Danuta Gray, CEO of O2 Ireland.

“As we move from being a pure mobile operator to a multimedia company, leading edge partners like Yahoo! are essential to us for the delivery of a great internet experiences to our customers.”

Marco Boerries, executive vice president of Yahoo!’s Connected Life division said: “Yahoo!’s new partnership with Telefónica furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone.

“Together we can grow usage of mobile Internet services and create new revenue streams through mobile advertising.”