Consumer group accuses Burger chain over toy promotion

A fast food chain is encouraging pester power by giving youngsters free Transformers toys with kids’ meals, a consumer group said today.

Thu, 26 Jul, 2007 - 14:30

A fast food chain is encouraging pester power by giving youngsters free Transformers toys with kids’ meals, a consumer group said today.

Burger King’s promotion applies to children aged three and over, although the Transformers film has a 12A classification.

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<p>The consistent amplification of youth-coded sexual themes and other ambiguously aged depictions, while distinct and separate from child sex abuse material, frames youth as the sexual selling point. It cannot then be a surprise that this blurring of boundaries undermines the seriousness of exploitation for some viewers.</p>

'Ordinary' porn is now a gateway to child sex abuse material

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