Consumer group accuses Burger chain over toy promotion

A fast food chain is encouraging pester power by giving youngsters free Transformers toys with kids’ meals, a consumer group said today.

Thu, 26 Jul, 2007 - 14:30

A fast food chain is encouraging pester power by giving youngsters free Transformers toys with kids’ meals, a consumer group said today.

Burger King’s promotion applies to children aged three and over, although the Transformers film has a 12A classification.

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CourtsBusinessHeathrowPerson: Ed MayoPerson: Burger KingOrganisation: Burger KingOrganisation: National Consumer CouncilOrganisation: NCCOrganisation: KingOrganisation: Committee of Advertising Practice
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