B&C secure exclussive rights for San Miguel

Beamish & Crawford have announced that they have secured the exclusive rights to Spain’s main export beer, San Miguel, for Ireland.

Commenting on Beamish & Crawford’s new addition to the portfolio, Managing Director Alf Smiddy said, “We are delighted to secure such a prominent brand as San Miguel to our portfolio of world beers as a well known and respected premium lager. We recognise that consumers here are expanding their brand repertoire to reflect different drinking occasions and at Beamish & Crawford we recognise that consumers ever expanding travel experiences are further driving interest in super premium lagers from abroad”.

“San Miguel is looking forward to developing a strong working relationship with Beamish & Crawford, a company that are enjoying excellent growth for their brand portfolio in recent years”, said Carlos Albertin Arribas, Export Manager, San Miguel. “We look forward to seeing the San Miguel brand grow further in Ireland”.