Junk food ads ban to cost burger giant £100m

The ban on advertising fast food aimed at children could cost Burger King up to £100m (€148.9m) in UK sales next year, it was reported today.

Giorgio Minardi, the company’s head of north west Europe, told the Daily Telegraph that once the children’s adverts stop airing, turnover will be hit “without doubt by approximately 10% to 15%”.