Birds Eye owner Unilever set to sell frozen foods arm
Unilever looked set to end its 63-year association with Birds Eye today after agreeing to sell most of its European frozen foods business for £1.16bn (€1.7bn).
The deal, which is subject to regulatory approval, will see the business, including 3,500 workers at a fish factory in Hull in England and at frozen vegetable operations in Suffolk taken on by private equity giant Permira.