Kellogg's criticised over 'alert' claims

Kellogg's was criticised today for a Corn Flakes commercial which said eating breakfast cereal made children more alert.

Wed, 23 Aug, 2006 - 09:37

Kellogg's was criticised today for a Corn Flakes commercial which said eating breakfast cereal made children more alert.

The UK Advertising Standards Authority said Kellogg’s research did not back up the claim.

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CourtsBusinessHeathrowOrganisation: KelloggOrganisation: UK Advertising Standards AuthorityOrganisation: ASA
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